#BeautyLust The Estee Edit #BeautyAttitudes
Back in the day when I worked in beauty retail the Estee Lauder counter was one of the coveted counters to work at. Why? Because EVERYONE knew of Estee Lauder, she was the pioneer of beauty world.
Now Estee Lauder is launching The Estee Edit, a collection that is not available at your local Macy’s or Nordstrom’s but at Sephora. It seems this collection is all about targeting the young, hip Millennial crowd. And to make sure they really capture the right audience, they tapped beauty blogger Irene Kim and uber supermodel Kendall Jenner to be the face/guest editors of the collection.
The Estee Edit collection launches March 15th at Sephora BUT if, like me, you’re a VIB or VIB Rouge member you can actually shop the collection now and I would highly recommend you do so before all the good stuff sells out. I shopped the collection early and here is what I got.
The Edit EyeShadow Palette – This palette was inspired by Estée Edit Guest Editor, Kendall Jenner (she even signed it). The palette as everything from bold purples to nude neutrals. They are super blendable and have pretty damn good staying power. FYI, this palette also glows in the dark thanks to the two shade transforms with Black Light Technology.
Pore Vanishing Stick – Does exactly what it says. It mattifies your skin, shrinks pores and gives a good canvas for your foundation. I used this in place of my usual primer and saw that my foundation blended and laid just a tiny bit smoother, so that is a win in my book.
Beam Team Hydrate + Glow – This is the product that confused me at first. The “hydrate” part is a kinda like a shimmery tinted moisturizer that can we worn alone or mixed with foundation, then the “glow” part is actually in the flip-top cap that acts as a kind of bronzer/highlight. I wore this a couple of different ways but I’m still not sure which way is the best. I’m thinking this is good for the beach or errand day.
Flash Photo Powder – I’ll be honest, I’ve never seen blue hued powder before. The idea is that it “brightens your skin so you’re always ready for a flash”. I guess the blue hue helps give you perfect perfect skin when a flash goes off? I didn’t try it with a flash but as a setting/touch-up powder, it does the job.
The Edgiest Up & Out Double Mascara – The fact that this mascara didn’t make my eyes all itchy and red is the true miracle here. It also does a pretty decent job of lifting and giving volume to my lashes.
Dissolve the Drama LongWear Makeup Remover Wipes – They are makeup remover wipes that do what they say, including removing longwear eyeliner and mascara.
Overall The Estee Edit collection is fun and actually has some pretty innovative products. My beauty lust items are for sure the mascara, eyeshadow palette (because who doesn’t want to glow-in-the-dark) and the pore vanishing stick.